Publisher

Publisher is K42's platform for managing advertising delivery to memberbases. It provides a comprehensive API for configuring ad units, managing audiences, and tracking delivery across channels.

At its core, Publisher operates on the concept of memberbases — collections of members that represent distinct audiences for advertising delivery. Each memberbase maintains its own set of members, attribute schemas, and delivery configurations. This allows organisations to segment their audiences and tailor advertising experiences to specific groups.

The platform exposes a POST-based RPC-style API that handles all operations from member management through to impression tracking and wallet transactions. Whether you are integrating Publisher into an existing system or building a new advertising workflow from scratch, the API provides the primitives needed to manage the full lifecycle of ad delivery.